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Martí-Testón, AAuthorMunoz, AAuthorGracia, LAuthorSolanes, JeCorresponding Author
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Exploring the Relationship between the Coverage of AI in WIRED Magazine and Public Opinion Using Sentiment Analysis

Publicated to:Applied Sciences-Basel. 14 (5): 1994- - 2024-03-01 14(5), DOI: 10.3390/app14051994

Authors: Moriniello, Flavio; Marti-Teston, Ana; Munoz, Adolfo; Jasaui, Daniel Silva; Gracia, Luis; Solanes, J Ernesto

Affiliations

Univ Politecn Valencia, Inst Diseno & Fabricac - Author

Abstract

The presence and significance of artificial intelligence (AI) technology in society have been steadily increasing since 2000. While its potential benefits are widely acknowledged, concerns about its impact on society, the economy, and ethics have also been raised. Consequently, artificial intelligence has garnered widespread attention in news media and popular culture. As mass media plays a pivotal role in shaping public perception, it is crucial to evaluate opinions expressed in these outlets. Understanding the public's perception of artificial intelligence is essential for effective public policy and decision making. This paper presents the results of a sentiment analysis study conducted on WIRED magazine's coverage of artificial intelligence between January 2018 and April 2023. The objective of the study is to assess the prevailing opinions towards artificial intelligence in articles from WIRED magazine, which is widely recognized as one of the most reputable and influential publications in the field of technology and innovation. Using two sentiment analysis techniques, AFINN and VADER, a total of 4265 articles were analyzed for positive, negative, and neutral sentiments. Additionally, a term frequency analysis was conducted to categorize articles based on the frequency of mentions of artificial intelligence. Finally, a linear regression analysis of the mean positive and negative sentiments was performed to examine trends for each month over a five-year period. The results revealed a leading pattern: there was a predominant positive sentiment with an upward trend in both positive and negative sentiments. This polarization of sentiment suggests a shift towards more extreme positions, which should influence public policy and decision making in the near future.

Keywords
Artificial intelligenceIntelligenceMedia imaginarySentiment analysis

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Applied Sciences-Basel due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position 258/439, thus managing to position itself as a Q1 (Primer Cuartil), in the category Materials Science, Multidisciplinary.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-04-29:

  • WoS: 3
  • Scopus: 2
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-04-29:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 29 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

    It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

    • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
    Leadership analysis of institutional authors

    There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Moriniello, F) and Last Author (Solanes Galbis, Juan Ernesto).

    the author responsible for correspondence tasks has been Solanes Galbis, Juan Ernesto.