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Analysis of institutional authors

Baviera-Puig, ACorresponding AuthorBuitrago-Vera, JAuthorEscribá-Pérez, CAuthor

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October 31, 2024
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GEOMARKETING MODELS IN SUPERMARKET LOCATION STRATEGIES

Publicated to: Journal of Business Economics and Management. 17 (6): 1205-1221 - 2016-01-01 17(6), DOI: 10.3846/16111699.2015.1113198

Authors:

Baviera-Puig, Amparo ; Buitrago Vera, Juan Manuel; Escribá Pérez, Carmen
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Affiliations

Univ Politecn Valencia, Dept Econ & Social Sci, Camino Vera S-N - Author

Abstract

Choosing where to open a new outlet is a critical decision for retail firms. Building on the multiplicative competitive interaction model from retail location theory, this paper develops a geomarketing model that can be used to devise supermarket location strategies. First, attributes that explain a supermarket's pull on consumers were determined. These attributes included objective (taken from databases and empirical observation) and subjective (based on managerial judgements) variables relating to the supermarket and its trade area. Then, geographic information system tools were used to analyse real data at a highly detailed level (road section). From a geomarketing viewpoint, the model shows that sociodemographic characteristics of the supermarket's trade area affect firms' location strategies. The paper also discusses improvements for calibrating and validating this model. Adding the spatial organization of supermarkets to the model yields a different consumer behaviour pattern. This geomarketing model can help managers to design supermarket location strategies according to shop features, competitors and environment, whilst estimating supermarket sales.
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Keywords

AttractivenessBusiness planningChoice modelsGeographic information systems (gis)GeomarketingGisImpactInformationMarketMultiplicative competitive interaction model (mci)Neural networksPerformanceRetail location theorySpatial organizationSpatial organization.Trade areaTrade areas

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Journal of Business Economics and Management due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2016, it was in position 100/121, thus managing to position itself as a Q2 (Segundo Cuartil), in the category Business. Notably, the journal is positioned en el Cuartil Q2 para la agencia Scopus (SJR) en la categoría Business, Management and Accounting (Miscellaneous).

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 1.33. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 13, 2025)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Weighted Average of Normalized Impact by the Scopus agency: 2.73 (source consulted: FECYT Mar 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2026-04-03, the following number of citations:

  • WoS: 38
  • Scopus: 57
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Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2026-04-03:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 140.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 140 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 2.
  • The number of mentions on the social network X (formerly Twitter): 1 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: http://hdl.handle.net/10251/78375
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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Baviera Puig, Maria Amparo) and Last Author (Escribá Pérez, Carmen).

the author responsible for correspondence tasks has been Baviera Puig, Maria Amparo.

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