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Selection of incentives for a business strategy based on crop diversification

Publicat a:Spanish Journal Of Agricultural Research. 22 (3): e0104- - 2024-01-01 22(3), DOI: 10.5424/sjar/2024223-20967

Autors: Martinez-Garcia, Victor; Zabala, Jose A; Albaladejo-Garcia, Jose A; Lopez-Becerra, Erasmo; Sanchez-Navarro, Virginia; Sanchez-Navarro, Jorge L; Boix-Fayos, Carolina; Martinez-Paz, Jose M; Alcon, Francisco

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Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: : South-East Spain. Material and methods: : Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders' preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: : Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.

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