{rfName}
SE

Indexed in

License and use

Citations

Altmetrics

Analysis of institutional authors

Juárez-Varón, DCorresponding AuthorJuárez-Varón, MaAuthor

Share

October 11, 2024
Publications
>
Article
No

SEO vs. UX in Web Design: Are Companies' Digital Marketing Strategies Correct? A Neurotechnological Study

Publicated to:International Journal Of Software Science And Computational Intelligence-Ijssci. 16 (1): 342127- - 2024-03-01 16(1), DOI: 10.4018/IJSSCI.342127

Authors: Juarez-Varon, David; Juarez-Varon, Manuel angel

Affiliations

Univ Politecn Valencia - Author

Abstract

This work addresses a research gap in digital marketing by attempting to compare the effort in achieving the best organic search engine ranking with the effort in providing the best user experience in web navigation. The objective is to validate companies' efforts in the digital world, and the study is focused on the toy sector in Spain, specifically on the Google search engine, measuring the user experience in web browsing through neuromarketing biometrics. The top 30 results for each Google search were collected for the 638 keywords related to toys in Spain. Subsequently, the three best -positioned websites for the Google search results were determined, and their user experience was measured using neuromarketing biometrics, triangulated with qualitative research. This approach allows for contrasting brand authority in the digital world (visibility in a search) with the user experience in navigation (trust and ease of purchase decision -making). Results indicate that the best -positioned websites do not necessarily correspond to the best web navigation experiences.

Keywords

ConsumerDigital marketingNeuromarketingOrganic positioningSeoToyUser experienceUxWeb usability

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal International Journal Of Software Science And Computational Intelligence-Ijssci due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2024 there are still no calculated indicators, but in 2023, it was in position 111/197, thus managing to position itself as a Q2 (Segundo Cuartil), in the category Computer Science, Artificial Intelligence.

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-04:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 6.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 6 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 0.75.
  • The number of mentions on the social network Facebook: 1 (Altmetric).
  • The number of mentions on the social network X (formerly Twitter): 1 (Altmetric).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Juárez Varón, David) and Last Author (Juárez Varón, Manuel Ángel).

the author responsible for correspondence tasks has been Juárez Varón, David.