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Formal contracts in fresh produce markets

Publicated to:Food Policy. 23 (2): 131-142 - 1998-04-01 23(2), DOI: 10.1016/S0306-9192(98)00024-4

Authors: Poole, ND; Gomis, FJD; Igual, JFJ; Gimenez, FV

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Abstract

Transaction costs are endemic in the fresh produce industry because of the technical and economic characteristics of the products, which give rise to high levels of uncertainty and the need for greater control in the supply chain. The study reported here used an NIE approach to explore the market conditions and producer motivation that determine the sale of citrus fruit in the Comunidad Valenciana, and to suggest whether the introduction of standard seller-buyer contracts would facilitate producers' marketing decisions and reduce uncertainty, thereby lowering transaction costs. Primary data collection involved conducting the first survey among Spanish citrus producers in respect of their choice of marketing channels. The population was the Valencian mandarin and orange producers. The results suggest that producers can be grouped according to their marketing orientation. Furthermore, marketing factors in addition to the negotiated price were found to be important determinants of the terms of the transaction. The research lends support to the policy debate for standardised citrus marketing contracts in the Spanish citrus industry. Moreover, the role of uncertainty as a major preoccupation of small scale producers, and how it might be mitigated, is probably of relevance to wider food markets. (C) 1998 Published by Elsevier Science Ltd. All rights reserved.

Keywords
CitrusContractsFood industryFood marketFruitHorticultureMarketingSpainTransaction costsUncertainty

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Food Policy due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 1998, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category .

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-05-24:

  • WoS: 21
  • Scopus: 29
  • OpenCitations: 23
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-24:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 41.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 41 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 3.
Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: United Kingdom.

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (Vidal Giménez, Fernando).