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Analysis of institutional authors

Martorell Fernández, Sandra MaríaAuthorMartorell, SAuthor

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October 30, 2024
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Article

Lifestyle, activism and consumption in environmental influencers on Instagram

Publicated to:Obra Digital. Revista De Comunicación. (21): 131-148 - 2021-09-01 (21), DOI: 10.25029/od.2021.326.21

Authors: San Cornelio, Gemma; Ardevol, Elisenda; Martorell, Sandra

Affiliations

Open Univ Catalonia, Arts & Human Studies - Author
Open Univ Catalonia, Informat & Commun Sci Studies - Author
Univ Politecn Valencia, Dept Audiovisual Commun Documentat & Art Hist - Author

Abstract

Concern about the climate crisis has generated environmental activism on social media, largely led by influencers. This article addresses the relationship between such activism, lifestyle and personal narratives on Instagram, based on a case analysis of the account @vivirsinplastico. Part of an ongoing qualitative research is presented, the results of which allow us to argue that the figure of the eco-influencer opens up a new mode of social activism based on promoting a certain sustainable lifestyle in which images play a fundamental role.

Keywords

ActivismClimate-changeEnviron-mentInfluencerInstagramLifestyleMedia useSustainability

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

From a relative perspective, and based on the normalized impact indicator calculated from World Citations provided by WoS (ESI, Clarivate), it yields a value for the citation normalization relative to the expected citation rate of: 1.1. This indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

This information is reinforced by other indicators of the same type, which, although dynamic over time and dependent on the set of average global citations at the time of their calculation, consistently position the work at some point among the top 50% most cited in its field:

  • Field Citation Ratio (FCR) from Dimensions: 6.52 (source consulted: Dimensions Jul 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-07-22, the following number of citations:

  • WoS: 7

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-07-22:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 35.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 35 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 8.
  • The number of mentions in news outlets: 1 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: Last Author (Martorell Alsina, Sebastián Salvador).