Purpose: The main objective of this paper is to propose methods and techniques for successfully implementing an innovative project based on the paradigm of co-creation innovation for the postgraduate market. This is intended to provide universities the way to a successful innovation policy in its masters programs which are understood as a product-service binomial. Design/methodology/approach: The methodology used is a review of the literature in innovation co-creation. Contributions/results: We have identified best practices in innovation co-creation in other sectors, and the different methods and techniques used with good results. Furthermore, these methods and techniques were classified depending on the dimensionality of the co-creation innovation. Practical implications: This study proposes the most appropriate methods and techniques for an educational institution to implement an innovation project for their master programs based on the paradigm of co-creation. Originality/value: This study facilitates universities, the road to a successful innovation policy in its formative offer Master programs through the paradigm of co-creation. This innovation process based on the co-creation requires active collaboration between the different parties involved in this process: the adult student, employer-firms and the staff of the university, which is the training service provider.