Influence of beer packaging in consumers sensory perception

Indexat a

Àmbit

Cádiz, España

Anàlisi d'autories institucional

Diego Más, José AntonioAutor o coautor

13 d’gener de 2025

Treballs presentats en congressos o altres esdeveniments

Comunicació

Presentat a: 21st International Congress on Project Management and Engineering (ICPME 2017) (Cádiz, España. . 2017) - (2017-07-12 / )

Publicat a: - ()

Autors:

Diego Más, José Antonio

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Resum

Product packaging play an important role for the sensorial and affective perception of the product that they contain. Centered on beer consumption in Mexico, this research explores the subjective perception of two beer types and between three types of jar

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Paraules clau

sensory perceptionproduct designpackaging

Indexat a

Àmbit

Anàlisi d'autories institucional

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