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Cádiz, España

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Diego Más, José AntonioAuthor

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January 13, 2025
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Influence of beer packaging in consumers sensory perception

Presented at: 21st International Congress on Project Management and Engineering (ICPME 2017) (Cádiz, España. . 2017) - (2017-07-12 / )

Publicated to: - ()

Authors:

Diego Más, José Antonio
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Abstract

Product packaging play an important role for the sensorial and affective perception of the product that they contain. Centered on beer consumption in Mexico, this research explores the subjective perception of two beer types and between three types of jar
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Keywords

sensory perceptionproduct designpackaging

Quality index